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Jason Picken

Regional Sales Director - Sub Sahara Africa at Beko Global

Jason Picken is a seasoned executive with extensive experience in business development, strategic planning, and operational management across multiple industries. Currently serving as Executive Director at Ferre South Africa, Jason has successfully established a manufacturing facility and implemented a go-to-market strategy that resulted in over 10,000 products sold monthly. Prior to this, Jason held the position of Regional Director for Sub Saharan Africa at Beko Global, where revenue increased significantly from EUR 3.2 million to EUR 42 million within four years. Additional roles include Managing Director at Loads of Living, where Jason turned around the company to profitability, and various managerial positions at Samsung and Sony, focusing on sales, operations, and credit management. Jason's educational background includes training at Harvard Business School and various degrees related to business operations and management.

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