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Amerilui Alvarez is a seasoned professional in sales strategy and marketing, currently serving as Senior Manager for Sales Strategy at Beiersdorf since 2023, after previous roles including Go-To-Market Manager for NIVEA Face Care & Cleansing and NIVEA Face, Shower, Men & Elastoplast from 2017 to 2022. Prior experience includes strategic forecasting at Imperial Tobacco Canada and an international brand management assignment at British American Tobacco, where innovative digital initiatives were spearheaded. Amerilui has also contributed to marketing strategies and initiatives in various organizations, including a successful cigarette recycling project and brand management for Airborne Mobile. Educational credentials include a BSc in International Business from Northeastern University and Universidad de las Américas Puebla, along with ongoing studies in digital marketing at General Assembly.