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Jiahui Sun has a background in market research, public relations, digital marketing, and assets appraisal. Currently working as a Research Executive at Ipsos B&A, Jiahui conducts comprehensive market research using various methodologies to identify opportunities and threats. With experience in various companies like Marriott International and Starbucks China, Jiahui has a proven track record of collaborating with teams to launch marketing strategies and optimize conversion rates. Jiahui holds a Master's Degree in Digital Marketing from UCD Michael Smurfit Graduate Business School.