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Patrick Fischer is currently the VP of Business Development Europe at behamics, a company specializing in an innovative AI platform for eCommerce brands. With previous roles as Sales Marketing Lead and Marketing Communication Manager at BAK Economics AG, Patrick has experience in website relaunches, online sales funnel implementation, and agile frameworks. Patrick also has experience as a Category Manager at Valora Group, where Patrick introduced new sub-categories and implemented a multinational Private Label Strategy. Patrick has a strong background in marketing and logistics education, having served as a lecturer at various institutions. Patrick holds certifications in Product Management and Scrum, further enhancing their expertise in the field.