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Aly Mazhar is the CEO and Founder of BeFit 360, which offers a range of gym services, fitness camps, nutrition programs, and more tailored to individual needs. Aly also founded Amplify, utilizing artificial intelligence to revolutionize fitness and wellness consumption. Additionally, Aly founded Train by Aly Mazhar to provide equal fitness opportunities to the Egyptian population. Furthermore, Aly is the Founder of BeFit Academy, an educational platform for personal trainers. Prior to entrepreneurship, Aly worked as an Analyst at EFG Hermes, handling valuation analysis and financial modeling. Aly holds a Bachelor of Science in Business Finance from Rutgers University.