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César Ferrer is a seasoned design professional currently serving as Senior Lead Designer at DispatchTrack Latinoamérica since June 2024, where leadership in UX teams and user research for enhancing interface experience is emphasized. Previously, César held pivotal roles including UX/UI Lead at RedelCom, and Head of User Experience at Nubox Chile, where responsibilities encompassed defining UX standards and project estimations aligned with business goals. Experience also includes UX/UI leadership at SmartboxTV SpA and web design at WSI Estrategias Digitales, complemented by managerial positions in marketing and product management. César's educational background includes certifications in UX Design from the Interaction Design Foundation and a degree in Graphic Design from Universidad Rafael Belloso Chacín.