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Nina Asp has a diverse work experience in various digital marketing roles. Nina co-founded and worked as a Senior Digital Specialist at Wippet Web AB, focusing on creating and implementing online strategies for companies. Nina also worked as a Liveshopping Specialist at Åhléns AB. Prior to this, Nina worked as a Senior Digital Specialist at Beet, a Digital Content Manager and Marketing Project Manager at Åhléns AB, a Digital Marketing Specialist at KEP Games, and a Lecturer at Medieinstitutet where they taught subjects related to online marketing. Before that, they worked as a Sr Affiliate Manager / Development Director at Electronic Arts and as a Marketing Representative Nordics at Vistaprint. Nina also has experience as a Marketing Manager at Unibail-Rodamco, where they focused on increasing visitor numbers and turnover through marketing activities, and as a Marketing Manager at Metro International, where they were responsible for setting up the marketing department for Metro Travel.

Nina Asp has a diverse education history. In 1999, they attended Fredrika Bremer Gymnasium, where they focused on journalism and marketing as their main subjects. Nina completed their high school education in 2001. In 2002 and 2003, Nina studied Spanish at the Universidad de Malaga. Afterwards, they enrolled at Poppius Journalist School in 2007, specializing in copywriting. In 2009, Nina attended the Berghs School of Communication, where they pursued web marketing and event marketing. However, no specific degree names were mentioned for these programs.