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Annette Barth has a diverse background in marketing and client success. Annette is currently working at Beet as a Client Success Manager and Marketing Automation Specialist since 2021. Prior to this, they worked at 4finance as a CRM & Marketing Automation Manager from 2020 to 2021. Annette also has experience in the automotive industry, having worked at BMW Financial Services. At BMW, they held multiple roles including Marketing Manager, CRM Manager, and Marketing Specialist from 2014 to 2020. Before that, Annette worked at Warner Bros. Entertainment Group of Companies as a Trade Marketing Manager and MD Assistant from 2009 to 2014. Annette started their career in the banking industry at Svenska Handelsbanken, where they provided traditional banking services from 2007 to 2009. Annette also has experience in e-commerce, having worked at Paletten Svenska AB from 1999 to 2001.

Annette Barth pursued their education at Mid Sweden University from 2006 to 2007 where they studied business administration. Following this, they attended Mälardalen University from 2007 to 2009 and obtained a Bachelor's degree in Marketing.