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At age 18, Jason lost 100 lbs. This personal transformation was the catalyst for his intense passion for behavioral science, particularly understanding and impacting behavioral change.

Prior to joining BEESY, Jason was the Founder & CEO of Prospection Sciences, a boutique cognitive science consulting firm pioneering new methodologies to help clients better understand customer decision-making including anticipation, mental accounting, temporal discounting, and psychological distance.

Jason previously spent 4 years consulting with Catalyst Behavioral Sciences working directly with leading behavioral economists, and social and cognitive psychologists applying rigorous methodologies across CPG, technology, retail, and pharma.

Jason presents at top conferences and is a regular contributor to leading media outlets including Quirks, Insights Association, and Greenbook. Jason earned his MBA from the University of Florida and an MSc from the University of South Florida.