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Derek is an expert in qualitative research analysis with a strong focus on what impacts consumer decision-making. Drawing on his background in marketing, psychology, and communications, he has been trained to look below the surface for behavioral drivers and barriers. With his help, BEESY Strategy has helped clients detect unforeseen problems and reframe existing ones for better, more effective interventions.

Derek brings more than 4+ years of healthcare-related experience, and his most recent contributions have been in the pharmaceutical industry. He is highly skilled at researching the relevant academic literature, and converting theoretical ideas into concrete solutions.

Holding a Ph.D. from Duquesne University, he chose to specialize in action theory and philosophy of psychology. Availing himself of research in evolutionary and social psychology, his work focused primarily on the relationship between reasons, behavior, and decision-making. He also holds a BS in Business Administration with a specialization in Technology Management.