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Ari is a recognized product leader in ad tech and SaaS. He served as a VP at DoubleClick and a Director of Product Management at Google, where he led the buy-side product suite. More recently he was the SVP, Product Management at Appnexus and the EVP, Product Management at publicly-traded Bazaarvoice. He is the creator of the ā€œVASTā€ standard for video ad serving, a patent holder on Nielsen's OCR (online GRP), and contributor to AdAge, AdExchanger, and other publications.