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Roberta Vasconcellos has a wealth of work experience, beginning in 2007 when they worked as an Atendimento for FCriativos. In 2008, they worked as a Marketing for CNR - Cerâmicas Nacionais Reunidas. From 2009 to 2013, they worked at Samba Tech in various roles, including Account Manager, Business Supervisor, and Business Analyst. In 2013, they Co-Founded TYSDO - Things You Should Do and served as Co-Founder. In 2014, they joined the Global Shapers Community as a Shaper and held that role for a year. Finally, in 2015, they Co-Founded BeerOrCoffee and served as the CEO.

Roberta Vasconcellos began their educational journey in 2004 when they attended Lord Byng Secondary School in Vancouver, Canada for high school. Roberta then attended PUC Minas from 2006 to 2009, where they earned a Bachelor's Degree in Integrated Communications (Advertising, Journalism, Public Relations). In 2011, Roberta completed their Master's Degree in Business Management from Fundação Dom Cabral. Roberta also attended Loyola, although no additional information is available.