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Craig Sparkes has a diverse work experience spanning various industries. Craig founded VIVID² in 2007, a creative web design company that worked with global companies such as Microsoft and Virgin. Craig also founded VIVID Square in the same year, which specialized in web development and worked with clients to provide web solutions. Additionally, Craig has experience as a Professional Athlete in freestyle kite buggying, where they reached a high level in the sport and collaborated with companies like Jaguar, Virgin, and Red Bull. Craig has also organized events and tours in the kiting community, such as the RAWKite UK Power Kite Tour and the KLBB European Tour. In recent years, Craig has taken on roles such as CTO at Beep Digital Limited and Committee Member at ACTAI Global. Craig'sexperience showcases their expertise in digital design, marketing, event organization, and leadership roles.

Craig Sparkes attended Long Stratton High School from 1999 to 2004, where they completed their GCSEs. Following this, from 2004 to 2006, they attended City Of Norwich School, where they pursued A-Levels in Physics, Maths, Computing, and ICT.