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Alicia O. has a diverse work experience starting from 2009. Alicia worked as a Profesora y Orientadora at Fomento Cultural Los Sauces from August 2009 to January 2011. From October 2011 to June 2014, they were a Sr Enterpreneur Account Manager at Endeavor Mexico, where they connected entrepreneurs with the Endeavor network and coordinated various activities. Alicia also worked at kubo.financiero from July 2014 to December 2017, during which they held roles such as Chief Talent & Culture Officer, Interim Chief Financial Officer, Chief of Staff, and Chief Savings & Deposits Officer. Alicia played a crucial role in scaling up the company from 15 to 200 employees and achieved significant sales growth. From January 2021 to December 2021, Alicia worked as the Mktg & Communications Director at Banco Santander Mexico, driving digital transformation and leading various communication and marketing initiatives. Alicia continued their journey with Banco Santander as the Directora de Canales y Comunicación Banca Comercial y Banca de Empresas e Instituciones from April 2021 to May 2022, responsible for aligning internal communications and creating high-level strategy summits. Currently, they are the Head of People & Culture at Beek.io since July 2022. Alicia's experience spans people and culture management, marketing, communications, strategy, and business development.

Alicia O. obtained an Executive MBA in Business from the IPADE Business School from 2019 to 2021. Alicia also completed a specialty in Strategic Management at the Universidad Francisco de Vitoria in 2011, focusing on Marketing, Corporate Governance, and HR. Prior to that, they earned a Bachelor's degree in Business Administration and Management from the Universidad Anáhuac from 2006 to 2011. Alicia also holds additional certifications such as the EF SET English Certificate (C1 ADVANCED) from EF Standard English Test and a PET Certificate from Cambridge University.