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David Youds is the CEO of Bedrock Group and Bedrock Healthcare Communications. David has over 20 years of experience in the healthcare industry, including strategic marketing, business unit management, and global marketing. David has worked for companies such as Archimedes Pharma, Baxter Healthcare, and Novartis Pharmaceuticals. In their current role, they are responsible for leading Bedrock Group's digital transformation and growth strategy.

David Youds has a post-graduate diploma in management studies from Kingston University.

Some individuals on their team include Christine Smith - Digital Account Director, Katie Penfold - Account Director, and Emily Wigginton - Head of Client Services.