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Erica Wilfong

Sr. Sales Development Representative at Bedrock Analytics

Erica Wilfong has over twenty years of experience in the sports and entertainment industry. Erica began their career in 2001 as Manager of Client Services at SFX Entertainment, Inc. where they provided support for player agents, organized player needs, and managed event tickets and attendance to movie premieres and special events. In 2006, they moved to Wasserman Media Group as Manager of Client Services where they managed client relationships with assigned NBA clients, agents, NBA, NBPA, vendors and agencies, and planned and executed charity events for professional athletes. In 2012, they became the Principal at Wilfong Sports & Entertainment, where they managed retired NBA player, TJ Ford, consulted on player management and charity events for current and retired NBA and NFL players, and oversaw TJ Ford Basketball and TJ Ford Elite AAU team. Most recently, Erica joined Bedrock Analytics as a Sales Representative in 2021.

Erica Wilfong earned their Bachelor of Arts (BA) degree in Psychology from San Francisco State University between 1994 and 1998.

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