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Eugene Alletto serves as the CEO and Quarterback of BEDGEAR since 2013, focusing on promoting the value of sleep among retail partners, customers, and employees while creating products designed to enhance individual potential. Additionally, Eugene holds a board member position at Wild Bill’s Craft Beverage Co., a veteran-run natural soda company, and has been the President of Metro Retail Solutions since May 2000, specializing in cleaning and protection products for the home furnishing industry. Furthermore, Eugene has been the President of Furniture Marketing Associates since January 1992, leading efforts in identifying new manufacturers in the home furnishing sector while leveraging industry knowledge to drive sales quality. Educational background includes studies at Nassau Community College and New York Institute of Technology.