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Christian Nickol is a seasoned professional in data analytics and performance marketing, currently serving as a Data Analytics Manager at Becklyn since September 2019. Christian's expertise encompasses data tracking and digital analytics, particularly with tools such as Google Tag Manager and Google Analytics 4, as well as creating business intelligence dashboards using Google Looker Studio. Prior to this role, Christian excelled as a Performance Marketing Manager, where efforts included SEO, SEM, social media marketing, and media planning. Christian began the career path as a working student in logistics and production at MAHLE and subsequently advanced to online marketing and e-commerce roles at Hammer Sport AG. Christian holds a Bachelor of Arts in Business Administration from Hochschule Neu-Ulm and has a foundation in education from Ulm University.