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Aditya Shah is the Strategic Consultant to Education Department Government of Gujarat at Government of Gujarat Primary & Secondary Education. Aditya is also the Founder & CEO of Because, a consultancy that specializes in education, marketing analytics, e-commerce, and real estate solutions. With previous experience in various roles such as Associate Vice President at Educational Initiatives and Head of Digital at The Sandesh Limited, Aditya brings a wealth of experience in strategic branding, marketing, and PR management. Aditya holds an MBA in Marketing from Sikkim Manipal University and a B.Com in Commerce from R J Tibrewal College of Commerce.