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Mercedes Venster is an experienced marketing professional with a diverse background in trade marketing, sales coordination, and strategic marketing initiatives. Currently serving as Trade Marketing Manager at Beavertown Brewery since May 2022, responsibilities include developing key customer relationships, executing premium point of sale materials, and evaluating trade activations. Prior roles at Stonegate Pub Company Limited involved managing marketing initiatives across numerous pub formats and overseeing sales coordination. Earlier experience includes positions at McDonald's, focusing on strategic marketing for desserts, and internships at British American Tobacco and Creatable Media, emphasizing event coordination and marketing materials management. Mercedes holds a Bachelor’s Degree in Marketing & Communications from UCAB - Universidad Católica Andrés Bello.