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Eleonora Mazzilli is a seasoned professional in trend localization and business development, currently serving as the Trend Localization & Business Development Director for North America at BEAUTYSTREAMS since July 2020. In this role, Eleonora strategizes and oversees business development for the North American market, adapting trend information to cultural tastes, regional lifestyles, and consumer mindsets. Previously, Eleonora held the position of Regional Trend Manager, focusing on business and sales development for the UK cosmetic market. Earlier experience includes roles at PreGel Spa as Operations Assistant to the Managing Director and various sales positions at Vivaticket. Eleonora holds a Master's Degree in Language, Society and Communication from Alma Mater Studiorum – Università di Bologna and has furthered education in digital marketing and communication, alongside other language and cultural studies.