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Alyssa Basista is a seasoned sales and business development professional with extensive experience in the beauty industry. Currently serving as the Senior Manager of International Sales & Business Development at BeautyBio since June 2023, Alyssa previously held various roles at NuFACE from January 2016 to May 2023, culminating as the Senior Global Sales Manager and focusing on markets across APAC, UAE, Balkans, EU, Mexico, and Canada. At NuFACE, Alyssa's responsibilities included managing international sales across multiple regions. Earlier in their career, Alyssa was the Manager of Sales and Promotional Marketing at Hourglass Cosmetics, where key achievements included launching partnerships with major retailers. Alyssa holds a Bachelor of Business Administration in Business Marketing from Ohio University, complemented by an early academic foundation at Brecksville Broadview-Heights High School.