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Sohini K Lakhani is an accomplished marketing professional with extensive experience in brand marketing and digital strategy. Currently serving as Senior Brand Marketing Manager at Beauty Pie since May 2021, Sohini has held various roles within the company, including Brand Marketing Manager and Affiliates and Partnerships Manager. Prior experience includes positions at River Island as Senior Affiliate Marketing Executive and Affiliate Marketing Executive, as well as Group Digital Marketing Executive at The Publishing Group UK. Sohini's early career involved diverse roles, including Guest Lecturer at Nottingham Trent University and Junior Account Manager at City Road Media. Sohini holds a BA Hons degree in Fashion, Marketing & Branding from Nottingham Trent University.