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Shira White is an accomplished professional with extensive experience in leadership, product development, and advertising. Currently serving as the Operating Advisor and Founding Limited Partner at The 98, a venture capital firm focused on women-led tech-enabled businesses, Shira also founded BeautifulNow, a platform for discovering and sharing aesthetically pleasing creations. As a Founding Member of Brilliant Friends, a seed investment group for women-led digital media and e-commerce businesses, Shira actively promotes women in entrepreneurship. In addition, Shira holds the positions of President at NINIS, LLC, and CEO of Beautiful Spaces, LLC, and has a significant history in advertising as President of The SPWI Group and Creative Director at Ogilvy & Mather, with earlier roles at Saatchi & Saatchi and Grey Group. Shira's educational background includes an MBA from NYU Stern and a BFA from the School of Visual Arts.