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Petra Kaur Ljungman serves as the Chief Commercial Officer at imitera, focusing on Virtual and Augmented Reality development to enhance brand experiences. As the founder of Atua, Petra consults on commercialization strategies for businesses, emphasizing marketing and sales integration. Petra holds leadership roles, including Chairperson of the Board at Beat Diabetes Foundation and Board Member at Insamlingsstiftelsen Magnoliabarnen and Camanio Care. Previous positions include Interim Chief Marketing and Product Officer at LifeClean International AB and Chief Marketing and Communication Officer at Bactiguard AB. Petra's extensive experience also encompasses significant roles at Brighter AB and INGO, with a strong academic background in Biology and Pharmacology from Umeå University and Karolinska Institutet.