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Rex Smith is the current owner and founder of BEACH. Rex has over 20 years of experience in the communications industry, working with companies such as Liberty Center One, Beach Communications, Hand-In-Hand Foundation, and Web Elite. Prior to BEACH, Rex was the president and managing director of Frankel Detroit. Rex has also held senior vice president positions at BBDO Detroit and Ross Roy Communications. In addition to their work in the communications industry, Rex has also served as the assistant director of executive programs at Michigan State University.

Rex Smith has a MA in Adult and Continuing Education from Michigan State University. Rex also has a BA in Education/ Social Science MDP/ Health Minor from Michigan State University.

Tim Mullahy - Managing Director, CRM Specialist, Steve Searles - CTO, and Jason Huebner - VP & General Manager report to Rex Smith.