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Carl-Gustav Öberg has had a diverse work experience in various roles and companies. Carl-Gustav started their career at NetBooster in 2007, where they worked as a SEO Specialist and Programmer, primarily focusing on engineering link growth strategies and providing SEO consulting. In 2008, they became the CEO of Innowebb AB until 2009. Following that, they founded their own company, Be Better Online Sweden AB, where they served as the CEO from 2009 to 2012. Carl-Gustav then joined Mobilglas Sverige AB as the CEO from 2012 to 2014. Carl-Gustav rejoined Be Better Online in 2013 as the CEO before transitioning to the role of Head of Insight & Strategy from 2016 to 2018. In 2018, they became the CEO of Be Better Online and held that position until 2023. Carl-Gustav currently serves as a Senior Consultant at Be Better Online.

Carl-Gustav Öberg began their education in 2003 at Nösnäsgymnasiet, where they studied for two years. It is unclear whether they obtained a degree or studied a specific field during that time. In 2009, they obtained certifications in Google AdWords Advanced Search and Google Analytics IQ from Google.

In 2014, Carl-Gustav Öberg enrolled in Squared Online, where they specialized in digital marketing strategy. Carl-Gustav completed their degree in 2015.