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Yiota Eleftheriou is an experienced professional in data analytics and business intelligence, currently serving as Commercial Analytics Lead at BDSwiss since November 2019. In this role, Yiota leads the Commercial Analytics team, providing insights through Visual Analytics using Tableau for various revenue departments and enhancing data quality. Previously, as a Market Acquisition Data Analyst, solutions were developed for the affiliation team. Prior experience includes working as a Data Analyst at Axxio, where comprehensive reporting solutions were implemented, and serving as a Senior Associate Consultant at PwC UK, contributing to high-profile projects within Portfolio and Programme Management. Yiota began the career as an Associate Consultant, engaging in diverse management consulting initiatives. Yiota holds a Bachelor of Science degree in Economics from the University of Birmingham.