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Bruce Guin is a seasoned professional in digital growth and marketing, currently serving as the Head of Growth for the SME Division at Banco de Crédito BCP since July 2017. In this role, Bruce is responsible for enhancing the digital conversion rates of various products, managing digital media campaigns across platforms, and implementing A/B testing strategies. Notably, Bruce achieved a remarkable 5,900% increase in monthly SME Loan digital sales in just six months and spearheaded the hiring of Growth Hackers for the fintech sister company, Yape. Bruce's earlier positions at BCP included creating and executing sales growth plans that resulted in significant increases in digital sales. With a Bachelor's degree in Industrial Engineering and additional certifications in growth strategy, Bruce combines strong analytical skills with innovative marketing strategies to drive substantial business growth.