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Lissa Palosaari is a seasoned marketing professional with extensive experience in digital strategy and media planning. Currently serving as a Senior Marketing Specialist - Planning Lead at BCLC since September 2018, Lissa effectively collaborates with cross-functional teams to develop campaign strategies and media plans. Previous roles include Senior Account Manager & Team Lead at Rogers Communications, where Lissa led the digital solutions team and managed comprehensive campaign strategies. Earlier experience includes positions at Jungle Media Canada as a Senior Media Planner Buyer, and OMD Canada as a Media Strategist and Buyer, where Lissa managed significant accounts and implemented large-scale media buys. Lissa holds a Marketing Management Communications Diploma from the British Columbia Institute of Technology.