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Nicholas Xu is an experienced consultant currently working at Boston Consulting Group since October 2023, focusing on marketing, growth, and go-to-market strategies across sectors such as consumer services, travel, gaming, and automotive. Prior experience includes a venture capital internship at Wittington Ventures and a summer consultancy role at BCG, along with a successful tenure at Google as an Account Manager in Apps & Gaming, where Nicholas significantly improved key account revenue. With a solid foundation in technology and business, Nicholas holds an MBA from Northwestern University's Kellogg School of Management, complemented by degrees in Computer Engineering and Media from Nanyang Technological University Singapore and an exchange program at the University of Melbourne.