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Catalina Parra

Market Research Manager at BCG

Catalina Parra is a seasoned professional with extensive experience in market research, consulting, and social impact. Currently serving as a Research Team Manager at Boston Consulting Group (BCG) since June 2021, Catalina leads market research teams focused on Social Impact, Climate & Sustainability, and Public Sector topics, while also mentoring team members and collaborating with global stakeholders. Prior experience includes roles as a Market Research Account Manager and Account Executive at Kantar, where Catalina managed complex research projects and mentored junior staff. Entrepreneurial ventures include owning Menta Paletería Artesanal, a boutique popsicle store. Catalina’s earlier positions include Brand Strategist at Grupo Céntrico, Investment Specialist and Senior Analyst at PROCOLOMBIA, and Sales Representative at Mondelēz International. Academic qualifications include a Master's in International Business from the University of Florida and a Bachelor's degree in Business Administration from Universidad de Los Andes.

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