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Aparna Bharadwaj is a seasoned professional with extensive experience in strategy, marketing, and leadership roles. Currently serving as a Managing Director and Partner at Boston Consulting Group since September 2009, Aparna leads the Global Advantage practice and is a member of the Global Leadership team for the Marketing and Sales Practice, along with leading the Center for Customer Insight. Previously, Aparna held key positions at Coca-Cola India, where notable achievements included managing the brand 'Limca' and consulting for the CEO's office on marketing strategy. Early career experience includes trade marketing at Hindustan Coca-Cola Beverages Pvt Ltd. Academic credentials include an MBA from Harvard Business School and a PGDM in Marketing from the Indian Institute of Management, Lucknow, complemented by a Bachelor's in Electrical Engineering from the Delhi College of Engineering.