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Jorge Paredes Méndez is a seasoned professional in business process transformation and digital marketing, currently serving as a Business Process Transformation Senior Manager at BBVA en Perú since March 2021. With a robust track record in leading strategic efficiency projects, Jorge has achieved significant cost savings and revenue generation through process design and automation across multiple banking segments. Previous roles include teaching positions in digital marketing and SQL, team leadership in digital transformation at Banco de Crédito BCP, and MBA consultancy for Dufry Group. Jorge holds an International MBA from IE Business School and various specialized qualifications in agile marketing and information systems.