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Monica is a 28-year marketing veteran whose skills in research, strategic planning and negotiation have proven invaluable in the development of innovative, targeted media plans for national, regional and statewide buys.

A familiar face in the Louisiana media marketplace, her assertive style has earned her a sterling reputation among clients, empowering her to make the most of their investment, regardless of budget. For BBR, she is responsible for all media buys and to date has secured well over $20,000,000 in placements. She works closely with the creative and account service departments to ensure accuracy of content and consistency in billing. A strong client advocate, Monica has been responsible for managing a wide variety of clients throughout her career, most notably the Louisiana Office of Culture, Recreation and Tourism, Blue Cross/ Blue Shield of Louisiana, Louisiana Economic Development, BELFOR USA and the Louisiana Superdome. Monica is a tireless community volunteer, and has served on the national board of the American Advertising Federation and was president of Festival International in 2013.