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A founding member of BBR, Cherie is instrumental in cultivating, motivating and managing the agency’s client relationships, serving as a strategic guide and functional liaison between the brand and creative strategy. Cherie is a hands-on brand strategist who believes trust, clarity and total immersion are critical to truly understanding every client’s unique needs. In addition to her role as company visionary, Cherie plays an important role in new business development and is the first to meet all new prospective clients and helps establish strategy. Cherie is involved in several professional and community service organizations. For 7+ years, she has served on the Board for Hope For Opelousas, a Christian-based outreach ministry program that tutors underprivileged youth of St. Landry Parish; she is on the steering committee of the newly formed chapter of Women in Healthcare for the state of Louisiana; and member of the LED Growth Network.