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Gina Hopkins is an accomplished professional with extensive experience in category management and merchandising, currently serving as Category Manager at BBQGuys since April 2018. Responsibilities include overseeing the Outdoor Living category, driving year-over-year sales growth, managing over 70 brands, and performing data analysis to identify trends and solutions. Prior roles include Lead Product Merchandiser and Online Product Merchandiser at BBQGuys, as well as Social Media Specialist positions at roz and Frock Candy, where significant improvements in sales and social media engagement were achieved. Gina's career is marked by expertise in marketing management, vendor relations, and project coordination within various retail and e-commerce environments, supported by a Bachelor's Degree in Fashion Merchandising from Louisiana State University and a Bachelor's Degree in Fashion/Apparel Design from the University of Wisconsin-Madison.