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Gerald Yu has held various senior financial roles in companies related to automobile dealerships, water supply, fintech, and restaurants. Gerald has served as CFO in several organizations, including China Meidong Auto Holdings Ltd, Sound Global Ltd, and BBPOS. Currently, Gerald is the CEO of BBMSL Limited, a digital payment processor. Yu also has a background in business administration and accounting, with an MBA from Macquarie Business School and a Bachelor of Business (Accounting) from La Trobe University.