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Joaquim Calaf serves as the Director General and Chief Operating Officer at BBDO & Proximity España, where responsibilities include enhancing the capabilities and autonomy of team members and partners to create impactful brand visibility. As a Patron Board Member at Fundación Exit, Joaquim contributes to the employment integration of at-risk youth through a collaborative training model. With a background as a member of the Medinge Group, Joaquim advocates for humane and conscious business practices. Previous roles include leadership positions at ContrapuntoBBDO, Orbital BBDO, and Deutsche Bank, along with experience in market research and international marketing at Janssen-Cilag España and BASF. Joaquim holds a PDG from IESE Business School and a Bachelor's & MBA from Esade.