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Carlos Rivera has over two decades of experience in the advertising industry, with a focus on creative direction. Since August 2008, Carlos has served as Creative Director at BBDO Mexico, leading innovative projects and campaigns. Prior to this role, Carlos held the position of Creative Director at Lowe Mexico from October 2001 to July 2007, demonstrating a strong command of creative strategies. Carlos began their career as Associate Creative Director at Foote, Cone & Belding Mexico from 2000 to 2001, laying the foundation for a successful trajectory in creative leadership.