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Louise Boyd is an experienced marketing professional specializing in digital marketing, content strategy, and SEO. Currently serving as the Head of Marketing at BBC Maestro since January 2022, Louise oversees the promotion of online courses by renowned creators. Prior to this role, Louise held various marketing positions, including SEO and Content Marketing Lead at Float Cash Flow Forecasting and Digital Marketing Manager at Myeloma UK, where responsibilities encompassed SEO, email marketing, and digital strategy development. Louise's experience also includes work as a Digital Coach for Google in Scotland, where workshops focused on empowering businesses with effective digital marketing strategies, and as a Freelance Content Strategist & SEO Copywriter. Louise's educational background includes a Master’s degree in Creative Writing from The University of Edinburgh and a Bachelor’s in Culture, Media and Society Studies from Edinburgh Napier University.