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Frederik van Beukering is an experienced digital content project manager currently at BBB Cycling since March 2018. In this role, Frederik oversees various projects within the brand's digital landscape and serves as the product owner for the B2C webshop, collaborating with an agile team. Additionally, Frederik manages content marketing efforts, creating diverse materials ranging from product texts to blogs and video productions. Since 2019, Frederik has been the founder of HikedAway, focusing on hiking adventures and nature-related content. Other experience includes roles as a freelance writer for Mountainreporters, content coordinator at International Bike Group, and previous positions in media and production environments. Frederik holds a Master's degree in Media & Culture from the University of Amsterdam and has a background in Leisure Management.