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Petra Blixman has extensive experience in digital strategy and communication. Currently serving as vd och strateg at Bazooka since August 2010, Petra specializes in identifying objectives for digital initiatives and conducting analyses and workshops to understand user motivations and industry trends. Previously, Petra was the owner and rhetorical adviser at ingeborg & lundeborg AB from January 2007 to August 2010, where services included training, lectures, and project management for clients such as Cision and Södertörns högskola. Petra's career started as an account manager at SEB from January 1999 to December 2003, assisting corporate clients with securities information from foreign banks. Academic qualifications include a Bachelor's Degree in Rhetorics from Södertörn University and a Certified Product Owner credential from Scrum Alliance, with additional studies at Stockholm University and the University of Cambridge.