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Latifa Bin Haider is the Founder & CEO of AURORA Technologies & Consultants, a company that specializes in providing cutting-edge Technology Solutions, Strategic Management Consulting, and dynamic Marketing & Branding Strategies to empower businesses in the modern marketplace. Additionally, she is also the Founder & Managing Partner of Baytukum, a crowdfunding platform focused on enabling individuals to make micro-investments in real estate. As a Co-Founder of Mental Health AE, Latifa is actively involved in raising awareness and reducing stigma around mental health by organizing events, social media management, and creating informational video series. She holds a Bachelor of Science in Business Administration from the American University of Sharjah.