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Wafa Kalia is an experienced professional who has worked in various roles within the beauty and marketing industry. She is currently the Brand Lead at Bays International, where she is responsible for ST London & BLS. Previously, she co-founded DigiKal Media and worked as a Beauty Business Consultant at Masarrat Misbah Cosmetics Pvt. Ltd. and HERbeauty. Wafa has also held positions at L'Oréal and Coca-Cola CCI, bringing a wealth of experience in brand management. She holds a Bachelor of Business Administration in Marketing from the Institute of Business Administration.