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Muhammad Mohsin Siddiqui is an experienced ecommerce professional currently serving as the Ecommerce Head at Bays International since February 2021, overseeing multiple brands including Makeup City and British Lingerie Studio. Previously, Muhammad held the position of Ecommerce Manager at Alkaram Studio, where responsibilities included managing online operations and achieving sales targets. Muhammad's career at Daraz spanned various roles, culminating as Category Head for Women's Fashion, managing a $10 million P&L. Earlier experience includes brand management roles at Nestlé and Herbion International, alongside leadership in the Literary and Public Speaking Society of IoBM. Muhammad holds an MBA in Marketing and Sales as well as a Bachelor's degree in Business Administration and Marketing.