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Sarah King MCIM has extensive work experience in marketing, holding various leadership roles. Sarah served as the Head of Marketing at Bayfields Opticians & Audiologists since 2021 and previously held the same position at Joslin Rhodes Pension & Retirement Planning from 2020 to 2021. Prior to that, they were the Marketing Director at vetPartners Limited from 2016 to 2019, where they built and led a marketing department. Sarah also worked as a Local Director at Bewonder* (JLL) from 2015 to 2016 and held several marketing roles at Landsec from 2007 to 2015, including Regional Marketing Director and Marketing Manager. Their experience includes developing marketing strategies, brand building, lead generation, content marketing, budget management, and overseeing various marketing activities. In their roles, they demonstrated expertise in both B2C and B2B marketing, as well as digital marketing, tradeshows, and PR.

Sarah King MCIM has a diverse education history. Sarah obtained a BA (Hons) degree in Psychology and Sociology from the University of Liverpool between 1994 and 1997. In 2008 to 2009, they pursued further education at Teesside University and completed the CIM Professional Postgraduate Diploma in Marketing.

Alongside their formal education, Sarah King MCIM has also obtained additional certifications. Sarah completed the Fast Track Digital Marketing Course at Econsultancy in 2015. Furthermore, they obtained the "Fundamentals of Digital Marketing" certification from Google in September 2019. Most recently, in May 2021, Sarah King MCIM became a Chartered Marketer through CIM - The Chartered Institute of Marketing. Additionally, in September 2021, they obtained the CIM Chartered Marketer MCIM Member designation.