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Samantha Avivi is an accomplished marketing executive with extensive experience in leading brand strategy and innovation across various industries. Currently serving as Chief Marketing Officer at Bayer since April 2024, Samantha previously held the same title at Advance Auto Parts and Tenneco, where the focus was on global brand strategy for multiple auto part brands. Prior to those roles, Samantha was a Growth Consultant at The Jim Stengel Company, providing strategic insights on purpose-driven leadership and brand building. As the Founder and President of Avivi Marketing, Samantha offered strategic thought leadership to clients by leveraging years of industry experience. With a strong background at companies such as ADT, Kimberly-Clark, Procter & Gamble, BBDO, and DMB&B, Samantha has consistently driven growth and transformation through innovative marketing strategies. Samantha holds a Bachelor of Business Administration from the University of Florida.