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Heiko Schmidt is a seasoned professional with over 15 years of experience in marketing and a strong focus on digital transformation within Bayer's Pharma organization, currently serving as a Senior Business Process Expert. Since joining Bayer in August 2007, Heiko has held various roles, including Digital Channels Operations Manager and Global Digital Marketing Lead for Xarelto. Prior to Bayer, experience includes positions as a System Analyst at Schering AG and Senior Application Developer at EURLER HERMES KREDITVERSICHERUNGS AG, among others. Heiko holds a Diploma in Mathematics from Berlin University of Applied Sciences and has furthered expertise with certifications in Web Analytics and Web Intelligence from The University of British Columbia and UC Irvine, respectively.