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Shefali Padhiyar is a seasoned digital marketing professional with extensive experience in developing and executing innovative marketing strategies. Currently serving as Digital Marketing Manager at BAYARA since March 2022, Shefali achieved a remarkable 130% increase in online sales in the first year. Prior roles include Digital Marketing Sr. Executive at Mara Phones, where performance metrics for digital campaigns were reported, and Digital Marketing Executive at SearchNative Pvt. Ltd., overseeing the Digital Marketing Division and managing Social Media and Search Engine Marketing teams. Earlier experience includes a Sales and Marketing Executive position at Fibre2Fashion Pvt. Ltd., focusing on enhancing the company's online presence. Shefali holds a Bachelor's degree in Business/Commerce from Gujarat University.